Story
Read the life. Lighten the bag.
Live Mythically is for people who treat life as a hero’s journey. It begins with ultra-lightweight travel apparel and continues in founder-led journeys to places worth entering slowly.
The name
The name comes from Joseph Campbell. Living mythically meant reading your own life the way you would read a myth — a call to adventure, an epic tale, trials, a profound change, and a return — rather than as unrelated circumstances.
Myths point toward something timeless under the daily particulars. A meal, a relationship, a piece of work, or a journey can carry that. The community is an invitation to participate.
The one thing that connects everyone in the Live Mythically community is the decision to become an active participant in the story of his own life.
The founder
Jonathan Keim
40+ countries · 22 in the last two years
He goes for the sightseeing, the cultures, the cuisines, the nature, and the people. The miles are the proof, and also the brief.
The clothing started as a practical problem on that road. Ordinary garments were too heavy for a true carry-on, and a checked suitcase became a tax on the journey. He wanted pieces light enough for months in warm climates, refined enough for a serious table, quick to wash, and calm in a bag.
Jonathan opens the door. The community shows the many ways a man can walk through it.
Purpose
To empower men to step into the role of the hero in their own lives, communities, and the world.
Vision
A world in which men travel lighter, live more courageously, and consciously answer their own call to adventure.
The capsule is the gear. He hosts the chapters himself, with the people of each place.
- The PhilippinesBoat days among Palawan’s islands. Warm air. Guests of the Tagbanwa of Coron Island and the Calamianes, stewards of sacred lakes and ancestral waters.
- ThailandOvernight at an elephant sanctuary in the north — then Koh Phangan, then boat to Ko Tao. Time with Buddhist monks. Land care to open water.
- KenyaSafari camp under the mountain’s gaze — camo for the land trial — then boat time on the Swahili coast. Time with Maasai warriors. Dust to wind.
What would you do next if you chose to Live Mythically?
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